Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Meta said messages posted to Threads will have a 500-character limit.

The platform looks a lot like Twitter, with a feed of largely text-based posts - although users can also post photos and videos - where people can have real-time conversations. Threads is a new app from the parent company of Facebook, Instagram and WhatsApp. Here is everything we know so far about Meta’s Threads: And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. But Twitter has become particularly vulnerable in recent days, angering users over a temporary limit on how much content users can view each day.

Threads could pose a serious threat to Twitter, which has faced backlash since Elon Musk t ook over the platform in October 2022 and has run it with a fly-by-the-seat-of-your-pants approach.

The mood on Threads on the night of its launch felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts - and some questioning whether the app could end up being the “Twitter killer.” As of Thursday morning, Threads was the top free app on Apple’s App Store and a top trending topic on Twitter. Threads is already off to a strong start: it received 100 million sign-ups in less than a week, the app shows, including a large number of brands, celebrities, journalists and many other prominent accounts. Facebook-parent Meta officially launched its Twitter competitor, Threads, last Wednesday, after first confirming its plans for the app just three months ago.

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